ARAYASUN | Digital Designer
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ARAYA METZGER

Graphic & Digital Designer

Pins
ARAYA METZGER

Graphic & Digital Designer

Pins

I’M A MOVER, SHAKER, MAKER & DOER

Experienced digital and graphic designer with an extensive talent for conceptualizing and executing stunning visual design. Skilled across multiple platforms including print, digital and motion. Successful in creating visual assets that close the marketing gap between customers or clients and the products and services they need.

Many designers have grandiose personal statements about art, spirituality, and the symbolism of the universe, in comparison, my aesthetic is very simple and straightforward: try to capture interesting people, places, things and moments in time and make them as meaningful as possible, hence why story and narrative are dear to my heart when it comes to designing. I am a graduate in Digital Design from CU Denver. From video editing to building custom WordPress sites, I have a knack for many softwares that require an artistic vision and an elegant execution. Influenced by the small mountain communities of Colorado and my cultural knowledge from traveling my designs can be categorized as abstract and upbeat with elements of organic repetition and textures.

 

When it comes to design in the work field, I like to keep things intuitive. As Paul Rand says, ‘Design is so simple that’s why it’s so complicated.’ I find intuitive design the most difficult to execute but feel the most satisfied with my work when I put in the effort to research and develop the most inherent solution. I currently work for a Digital Ad Agency, carbon8.

 

I thrive on experimenting with a variety of methods of art. My secret passion is designing costumes, headdresses and masks in particular, made from discarded materials like cardboard. Check out ArayaGarb if you want to know more.

RESUMEDIGITAL RESUME

PROCESS FRAMEWORK

This rough framework outlines my process of developing digital experiences:

 

        1. RESEARCH & DISCOVER

        2. STUCTURE

        3. CONCEPT AND STRATEGY

        4. CREATE & DESIGN

          • Personas, Site Maps,
          • Use Cases, User flow
          • Sketches and Wireframes
          • Prototypes, Mockups

(IN)DIRECT CLIENTS